SHOP
b. you 101
Style Guide
Bra Trends
The It List
The BT Edit
The It List
Our Product Recommendations
The It List
Take the Plunge with this Push Up Power Player
Do you own the smartest push up bra ever made?
Learn More
The It List
Our 3 Best Seasonless Styles
Your favorite summer pieces work their way into fall.
Learn More
The It List
Women’s Bodysuits: How To Wear This Versatile Style Staple
Fashion insiders know that a bodysuit is one of the most versatile staples a woman can have in her closet. The ...
Learn More
The It List
Complete Your Festival Look with these b.tempt’d Styles
Easy, breezy, and always cool. These styles are fit for the main stage.
Learn More
The It List
Bra Styles for Your Every Galantine’s
Step aside, Valentine’s Day. These bra styles are perfect for hanging with the girls.
Learn More
The It List
It List: It’s Your Year for Finding the Perfect Bra
These 5 styles will set you up for comfort and style.
Learn More
The It List
Take the Plunge with this Push Up Power Player
Do you own the smartest push up bra ever made?
Learn more
The It List
Our 3 Best Seasonless Styles
Your favorite summer pieces work their way into fall.
Learn more
The It List
Women’s Bodysuits: How To Wear This Versatile Style Staple
Fashion insiders know that a bodysuit is one of the most versatile staples a woman can have in her closet. T...
Learn more
The It List
Complete Your Festival Look with these b.tempt’d Styles
Easy, breezy, and always cool. These styles are fit for the main stage.
Learn more
The It List
Bra Styles for Your Every Galantine’s
Step aside, Valentine’s Day. These bra styles are perfect for hanging with the girls.
Learn more
The It List
It List: It’s Your Year for Finding the Perfect Bra
These 5 styles will set you up for comfort and style.
Learn more
The It List
5 Smart Stocking Stuffer Ideas for Women
The It List
Your Holiday Bra Style Guide Has Arrived
The It List
Light as Lace Summer Bras You Need Now
The It List
The It List: 5 Stylish Bras Every Woman Needs to Own
The It List
Bra Horoscope: Consult The Stars for Your Perfect Bra
The It List
The Versatile Style Staple for Every Type of Celebration
The It List
5 Smart Stocking Stuffer Ideas for Women
The It List
Your Holiday Bra Style Guide Has Arrived
The It List
Light as Lace Summer Bras You Need Now
The It List
The It List: 5 Stylish Bras Every Woman Needs to Own
The It List
Bra Horoscope: Consult The Stars for Your Perfect Bra
The It List
The Versatile Style Staple for Every Type of Celebration
The It List
The 5 Bras You Need to Make Every Holiday Occasion Special
The It List
Upgrade Your Intimates with Our Most Popular Styles of The Year
The It List
The Crop Top Style Insiders Wear To Do All The Things
See More
EXPLORE THE BLOG
Style Guide
NY Fashion Week Edit: How To Bring High-Fashion Energy To Your Lingeri...
Wacoal 101
HOT FLASH RELIEF: MEET OUR COMFORTABLE COOL UNDERWIRE BRA
Style Guide
Best Cotton Bras for Spring & Summer
See More
