We aim to empower- every single day- by creating the ultimate edit of bras and panties that are as clever and as captivating as you.

At b.tempt’d, we work hard to maintain the high standards we set for ourselves. Sound familiar? Yeah, we thought so. #respect

Our collection is developed at the exclusive b.tempt’d Designlab, in the heart of New York City. Designlab is home to our design team- 38 women laser-focused on creating the most innovative- and interesting- intimates.

The fit comes first. As part of the Wacoal family, the technology used by the “Best Selling Bra Brand in US Department Stores” since 2005 is right at our fingertips- lucky us, right? No corner is cut. Every bra is fitted on real bodies- bodies that move with purpose and passion. Sure, a bra can be designed based on an algorithm- but have you ever seen an algorithm dance the night away, jog two blocks in stilettos to make a meeting on time, or cozy up next to someone special for a movie marathon? Yeah, neither have we.

wacoal bra on table
wacoal bra on table

Whether you are an A or a DDD, we will never skimp on support. b.tempt’d bras will always lift you up, and make sure you are covered in any situation- like any trusted bestie would. Same goes for b.tempt’d panties – each style is fit by real women, on real women, for real life. Every smart girl knows the importance of a strong bottom line, no? Our team is constantly trend watching, dreaming up fresh styles that sync with the fashions you crave. Each season, we deliver pieces that reflect a modern approach to everyday style, so that your intimates arsenal can evolve alongside your wardrobe. We aim to empower. Every single day. By creating pieces that are as clever and as captivating as you.

model laying on floor reading a book

Wacoal Gives Back

wacoal gives back to fit for the cure

As a company dedicated to helping women look and feel beautiful, Wacoal wanted to play an active role in supporting the fight against breast cancer. To accomplish this goal, we created a bra with an embroidered pink ribbon on the back band to remind women about the importance of breast health and named it Awareness.

In 2001, Wacoal launched Fit for the Cure®, an initiative offering complimentary bra fittings at more than 1200 store events across the United States and in Canada each year that raises money for the work that Susan G. Komen® is doing to fight breast cancer. Wacoal donates $2 to for every woman who participates in a complimentary fitting and makes additional donations for bras and shapewear purchased at the event. To date, we have donated more than $4.7 million to Susan G. Komen. Every October, Wacoal also participates in Breast Cancer Awareness month with programs that raise additional funds for Susan G. Komen®.

Wacoal supports breast cancer awareness worldwide; learn more about the Wacoal Pink Ribbon Movement here.