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b. you 101
Style Guide
Bra Trends
The It List
The BT Edit
Style Guide
Bras, Lingerie, & More
Style Guide
The Elastic-Free Secret Behind Style Insiders’ Photo-Worthy Moments
Emerge from quarantine ready for your close-up. Because even from 6 feet away, the right bra is essential.
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Style Guide
A Bra Intended to Feel So Good, You May Forget You’re Wearing One!
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Style Guide
Best Cotton Bras for Spring & Summer
Just in time for the warmer months, we’ve launched
the ultimate cotton t-shirt bra. In fact, we’ve go...
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Style Guide
Panties Perfect for Summer Dressing
These styles will have you moving comfortably and confidently through summer.
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Style Guide
What Bra Should You Wear With A Halter Top?
Ideal for warm sunny days and hot summer nights, halter tops are trending, but figuring out what bra to wear wi...
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Style Guide
Bras for Every Personality Type
From classic to romantic, we have a bra that suits your body and personality alike.
Learn More
Style Guide
The Elastic-Free Secret Behind Style Insiders’ Photo-Worthy Moments
Emerge from quarantine ready for your close-up. Because even from 6 feet away, the right bra is essential.
Learn more
Style Guide
A Bra Intended to Feel So Good, You May Forget You’re Wearing One!
Learn more
Style Guide
Best Cotton Bras for Spring & Summer
Just in time for the warmer months, we’ve launched
the ultimate cotton t-shirt bra. In fact, we’ve...
Learn more
Style Guide
Panties Perfect for Summer Dressing
These styles will have you moving comfortably and confidently through summer.
Learn more
Style Guide
What Bra Should You Wear With A Halter Top?
Ideal for warm sunny days and hot summer nights, halter tops are trending, but figuring out what bra to wear...
Learn more
Style Guide
Bras for Every Personality Type
From classic to romantic, we have a bra that suits your body and personality alike.
Learn more
Style Guide
Your Spring Wardrobe Needs This Balconette Bra
Style Guide
New Bras To Know: Always Composed
Style Guide
Fan Favorite: Future Foundation Wire Free T-Shirt Bra
Style Guide
Celebrate the New Year in Style with b.tempt’d
Style Guide
The Best Bra for Going Backless
Style Guide
A Deep Dive Into Plunge Bra Territory
Style Guide
Your Spring Wardrobe Needs This Balconette Bra
Style Guide
New Bras To Know: Always Composed
Style Guide
Fan Favorite: Future Foundation Wire Free T-Shirt Bra
Style Guide
Celebrate the New Year in Style with b.tempt’d
Style Guide
The Best Bra for Going Backless
Style Guide
A Deep Dive Into Plunge Bra Territory
Style Guide
Get To Know Our NEW Etched in Style Collection
Style Guide
We’ve Got Your Back (And Your Front!)
Style Guide
Introducing The Best Sport Bras for Low-Impact Workouts: b. active sport
Style Guide
b.you in b.tempt’d
Style Guide
Upgrade Your Everyday Bra with Our Future Foundation Best Sellers
Style Guide
We Make It Easy to Upgrade Your Undies
Style Guide
These Comfy Bras Keep You Feeling Cozy, Looking Cute, and In The Mood to ...
Style Guide
Our Expertly Constructed New Wire Free T-Shirt Bra Is More Than Just Pret...
Style Guide
This Strapless Bra is Hiding Something…
Style Guide
To Wire or Not To Wire? That Is the T-Shirt Bra Question…
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EXPLORE THE BLOG
Wacoal 101
HOT FLASH RELIEF: MEET OUR COMFORTABLE COOL UNDERWIRE BRA
b. you 101
Which Bra Should I Wear With That?
b. you 101
Your Best Bras: Find The Right Bra Size and Make Your Bras Last
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