Style Guide

We Make It Easy to Upgrade Your Undies

With Comfortable Panty Collections That Suit Every Style

When is the last time you overhauled your undie assortment? Sure, it can sound a bit overwhelming, but trust us, a panty drawer refresh will feel amazing—and is likely long overdue…


We have made it super simple to get it DONE—no excuses—with a rundown of our most popular panty styles.

Featherlight Find:

b. bare hipster, thong, and cheeky


Lightweight, clean-cut, and smartly constructed, b. bare is a smarter option than actually, well, being bare! Check out the customer favorite “cheeky” style for a cute peek of cheek, the thong is a great moderate coverage option, and the hipster is always a hit.


No-Pinch Perfection:

Comfort Intended hipster and thong


Stay-in-place panties without any elastic to potentially pinch around the waistline?! Yup, it’s a thing. The hipster and thong styles in this collection are so soft, stretchy, and seamless; you may forget you have them on at all!

Everyday Romance Made Easy:

Lace Kiss thong, bikini, hipster, and hi-leg


Soft, stretch lace turns a traditional “special occasion” style into a daily staple. Customers are smitten with our of-the-moment hi-leg panty (so flattering!), and we have the classic cuts—thong, bikini, and hipster—covered in flirty floral lace, too.

Sophisticated Sweetness:

Innocence hipster and thong


The yummiest ribbed fabric, trimmed with the most delicate details—a stretchy, slinky Innocence thong or hipster panty is the loveliest layer upon which to build your day.

P.S. Since we know many of you are in the market for ultimate comfort, check out our expert recommendations

for the perfect bras to pair with these panties HERE.