ASK A FIT EXPERT
Why does my bra ride up in the back?
ASK A FIT EXPERT
Why does my bra ride up in the back?
FIT CALCULATOR
Learn how measure & discover your perfect fit!
FIT CALCULATOR
Learn how measure & discover your perfect fit!
BRA FINDER
Find the perfect styles to compliment your wardrobe.
BRA FINDER
Find the perfect styles to compliment your wardrobe.
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The It List
Take the Plunge with this Push Up Power Player
Do you own the smartest push up bra ever made?
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Bra Trends
The 3 C’s of Bra Shopping With Your Tween
It all comes down to comfort, convertibility & concealing.
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Style Guide
The Elastic-Free Secret Behind Style Insiders’ Photo-Worthy Moments
Emerge from quarantine ready for your close-up. Because even from 6 feet away, the right bra is essential.
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The It List
Your Holiday Bra Style Guide Has Arrived
With the holidays fast approaching, our bra style guide is your ultimate checklist of what you need for the sea...
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b. you 101
Insider Scoop to Share: 5 Bra Fit Tips
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Style Guide
Get To Know Our NEW Etched in Style Collection
The fall 2021 fashion trends call for a little bit of edge, and our newest floral lace bra and panty collection...
Learn More
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Style Guide
We’ve Got Your Back (And Your Front!)

Screenshot This Checklist of The Most Comfortable Bras You Need for Fall.

Learn More
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Slider Arrow
featured-img
The It List
Take the Plunge with this Push Up Power Player
Do you own the smartest push up bra ever made?
Learn more
Slider Arrow
Slider Arrow
featured-img
Bra Trends
The 3 C’s of Bra Shopping With Your Tween
It all comes down to comfort, convertibility & concealing.
Learn more
Slider Arrow
Slider Arrow
featured-img
Style Guide
The Elastic-Free Secret Behind Style Insiders’ Photo-Worthy Moments
Emerge from quarantine ready for your close-up. Because even from 6 feet away, the right bra is essential.
Learn more
Slider Arrow
Slider Arrow
featured-img
Slider Arrow
Slider Arrow
The It List
Your Holiday Bra Style Guide Has Arrived
With the holidays fast approaching, our bra style guide is your ultimate checklist of what you need for the sea...
Learn more
featured-img
Slider Arrow
Slider Arrow
b. you 101
Insider Scoop to Share: 5 Bra Fit Tips
Learn more
featured-img
Slider Arrow
Slider Arrow
Style Guide
Get To Know Our NEW Etched in Style Collection
The fall 2021 fashion trends call for a little bit of edge, and our newest floral lace bra and panty collection...
Learn more
featured-img
Slider Arrow
Slider Arrow
Style Guide
We’ve Got Your Back (And Your Front!)

Screenshot This Checklist of The Most Comfortable Bras You Need for Fall.

Learn more
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The It List
Light as Lace Summer Bras You Need Now
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Style Guide
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