A Spotlight on Rachel Martino – Entrepreneurship, BT picks and more.
Welcome to The BT Edit, a blog series featuring our favorite content creators. This month, we are highlighting Rachel Martino—a 32-year-old Brooklyn, New York resident. Rachel began posting YouTube tutorials in 2012 before becoming a full-time creator in 2015 and opening Dream Loft Studios in 2021. She has created a community of over 500k followers on Instagram by sharing her life and style. Today we’re chatting with Rachel to learn more about her business and how b.tempt’d plays into her lifestyle.
I started posting content online when I was in college. After graduating, I worked for a large beauty brand as my 9-to-5, but I was still hustling on the weekends to continue posting on my blog. In 2015, my side hustle was successful enough to really be my main hustle. I made the leap of faith to leave my 9-to-5 and become a full-time content creator.
I’ve always loved bright and bold colors which you can see in my outfits as well as my interior design. I get so much inspiration from fellow creators, New York City itself, and from traveling all over the world.
Consistency is key. Be yourself, be creative, and find your community.
I’ve always believed in collaboration over competition. Some of my closest friends are also content creators, and we love to share ideas and inspiration. There is room for everybody at the table!
Dream Loft Studios is a premier event and photo studio space that is available to rent for productions, events, etc. The idea started from my previous loft apartment which had a huge studio attached to it. I was looking for new ways to challenge myself beyond content creation, and I wanted to create a space that others could use to make their visions come to life. In 2021 I expanded to a full loft, which became the first standalone Dream Loft Studios space. We just recently announced that we will be opening up a new location in Manhattan this year!
“Jump on a plane to Italy.”
“Treat myself to a whole new wardrobe.”
It was really important for me to work with a female contractor to oversee the projects and be a go-to expert for me to lean on as I jumped into this new business. I’ve been so lucky to work with a team that has been open to teaching me new skills at every step. From cutting tile to grouting to demo, I’ve had my hand in every project which was so important to me.
My biggest obstacle is dealing with the negativity that comes from putting your life on the internet. My biggest reward has been creating an empowering community of women who are all so amazing in their own ways!
“My dog, Taxi! I never thought I was a dog person but after
getting Taxi in 2020, I cannot imagine my life without him.”
“My phone! I love traveling and being outside, so being able
to work on the go is super important to me. Lightroom and
Splice are my go-to editing apps, they make my job infinitely easier.”
“Comfortable undergarments! Once I reached my thirties,
I realized how many bras and panties I had in my collection that I just hated. I love b.tempt’d bras because support and comfort are key. Now my drawers are only full of pieces that I reach for every day.”
Women coming together to support themselves and one another in anything that they want to take on!
My biggest inspiration is my mom! She is an entrepreneur who has run her own business for over 20 years. She was the first in her family to graduate college and has been an inspiration to me from day one.
Self-love is the most difficult but rewarding journey. There is only one person you have to live with for the rest of your life and it’s you, so don’t forget to fall in love with yourself.
Comfort and style above all!
The b.wow’d Wire Free Bra and Nearly Nothing Boyshort!
I love the message of women empowerment that b.tempt’d keeps at the forefront of everything they do. Their pieces are so on trend with lots of different styles to fit every mood, from comfy lounge pieces to sexier pieces as well.