Raise the bar on confidence with elevated everyday essentials that celebrate the essence of lingerie,
designed for modern self-expression. Own your individual style with stand-out quality and a fit you can trust.
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Our best selling bras fit so well, you’ll think it was made for you. Well guess what? You’re right!
Shop Best Sellers >Bras that support & shape sans wires in the most stylish and yes, sexy way, thanks to our attention to detail.
Shop Wire Free >No slip, no problem. These innovative and impossibly pretty options offer every possibility.
Shop Strapless Bras >Feel sweet, sexy & stylish all at the same time. Our glimpse-worthy bralettes feel oh-so good against the skin.
Shop Bralettes >b.tempt’d bras are designed to fit perfectly. But first you’ve got to know your size, right? Right!
Find Your Fit >Learn what makes a bralette different from a wire free bra and why a balconette bra is the perfect choice to pair with open necklines. Feel confident & stylish no matter your choice.
Learn More >From bra care to finding the perfect fit, we're answering all the common questions so the last thing you have to worry about is the small things.
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